Better thinking. Better outcomes.
● Restaurant consulting studio

We makeprofitpredictable.

Consulting for restaurant operators who want profit they can plan on. Built in Hanoi.

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Showreel · MMXXVI
(01) · Why we exist

Most restaurants in Vietnam compete on price. Bigger portions, deeper discounts, louder ads. It is a race to the bottom, and the winners are not the ones with the best food. The restaurants we work with play a different game. They invest in everything a customer sees before walking in, so the right people show up, spend well, and come back. 

(02) · Selected work

Selected work

(03) · What we fix
01

Menu engineering

Which dishes earn their place, which quietly lose you money, and a layout that sells the right ones.

02

Regulars that return

The money is in visit number four. We build the systems that get guests there.

03

Revenue per seat

Every seat, every open hour, earning what it should. Measured, not guessed.

04

New guests, found

Reels and local ads that put you in front of the right people nearby, and turn a scroll into a first visit.

05

Content that sells

Food film and photography that make your menu look worth its price. This is the studio side.